Artisan Roasters Social Media Brand Growth
Organic Reels and TikTok viral content strategy generating 2.4M video views and a 420% increase in cafe footfall.
About The Project
Engineered high-tempo coffee brewing tutorials, barista highlights, and community giveaways that transformed a local roastery into a celebrated cult brand.
Stagnant social media engagement and zero organic reach on Instagram with an inconsistent posting schedule and low visual fidelity.
Produced weekly batch-recorded cinematic Reels, established a distinct aesthetic tone, and launched location-tagged community engagement funnels.
Grew Instagram community from 4,200 to 58,000 engaged coffee lovers, with weekend cafe queues out the door and an 80% boost in bagged coffee retail.
Project Visual Highlights & Screens
Project Specifications
- Client Partner
- Artisan Craft Coffee Co.
- Industry
- Food & Specialty Beverage
- Service Domain
- Social Media
- Delivered On
- Mar 2026
Technologies Deployed
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